A critical question – especially in an age when a bloke can be too quickly judged by a perception of his beans rather than the content of his guacamole.
When it comes to zest, vibes, and depth – we believe style loves flavour.
For example, you don't just boil a carrot.
You salt and pepper that sucka. Dose it up with paprika, put some honey mustard glaze on it like a madman.
Got some ground coriander? Sprinkle that shit.
We believe this barely-relevant metaphor doesn't just apply to Shirts – it applies to Men too.
It's all in the seasoning baby.
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MR. KOYA, long-time flogger of quality male resplendishments (i.e. he sells nice shirts), is all about evolution and pushing things forward.
Not one to stop at donning men in fashion-forward button-up masterpieces, MR. KOYA is keen to offer resources that enable men to experience life in more positive ways.
Mental health, the bugbear of many a modern man, is an issue close to the hearts of MR. KOYA and the team, so it’s time to roll up our (already quite short) sleeves and do something to help.
After we’ve curated the final designs for production here in Australia, they're sent off to our carefully selected manufacturer. By stroke of heavenly luck (and months of research, and interviews), we found our partner in Yiwu, China - just over 3hrs south-west of Shanghai.
Each *indeterminate time* the State of the Earth Address will present perspectives on the issues of the day, news from around the globe, exclusive offers, and tips on how to be less of a goose (just in case anyone needs those)…